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Tentative Program
Wednesday, May 13, 2009
7:30 AM
8:00 AM
Registration / Breakfast
8:00 AM
8:15 AM
Welcome : UCLA
8:15 AM
8:45 AM
Morning Keynote: :  Mike Pellon, Vice President, Standards & Commercialization, Motorola Inc.
Convergence and Personal Media Experiences
8:45 AM
9:50 AM
Session1: Mobile Experience 2.0 - Seamless Convergence of Media Content, Applications, Devices, and, Networks  
Chair: Jim Beddows, Board Chair, MEF Americas

Plenary: David Gale, Executive Vice President, New Media, MTV Networks
'$5 Cover: A Study in '360 Degree' Entertainment'
Bill Janczewski, Executive Director Original Content, Fox Mobile Group (A News Corporation Company)
'Overlapping Media'
Bob Friday, Director of Engineering, Cisco, Wireless Networking Business Unit
'The Convergence of Licensed and Unlicensed Technologies'
9:50 AM
10:10 AM
Coffee Break
10:10 AM
11:15 AM
Session 2: Digital and Mobile Cinema, Mobile content licensing, Content partnerships, Mobile Applications  
Chair: Gigi Johnson, President, Maremel Media

Plenary: Natalie Farsi, Head of Mobile, Warner Bros. TV Group
'Warner Bros. TV Group: Mobile Product Overview'
Bill Sanders, President producer propagandist, Pervasive Media
Jody Stark, President and CEO, IniTech Consulting
'Mobile Media'
11:15 AM
12:20 PM
Session 3: Web 2.0 - bringing communities to cell phones, user generated content, technologies and success stories  
Chair: Allen Marks, Senior IT Architect, Raytheon

Plenary: Robert Angelo, Director, NBC Universal
'NBC Mobile | Making It Easy'
Jesus Mantas, North America General Business Leader, IBM Global Business Services
'Smarter planet relative to telecom; future of communications; global CEO telco study'
12:20 PM
12:50 PM
Lunch
12:50 PM
1:20 PM
Luncheon Keynote :  Dave Hewitt, Mobile Practice Lead, North America, Sapient
Mobile Applications A New Frontier
1:20 PM
1:50 PM
Luncheon Speech :  Rajit Gadh, Professor & Director, UCLA - WINMEC
Mobile, wireless and multimedia convergence - research and opportunities
1:50 PM
2:15 PM
Luncheon Speech :  Demetri Terzopoulos, Professor, UCLA
Winner of Academy Award for Technical Achievement from the Academy of Motion Picture Arts and Sciences for his pioneering research on physics-based computer animation 
2:15 PM
3:35 PM
Session 4: Mobile Applications and Business Models for Consumer, Entertainment and Enterprise  

Plenary: Mauro Montanaro, CEO, Fox Mobile Group, Fox Mobile Group (a division of News Corp)
'Mobile Entertainment Trends'
Lawrence Harris, Senior Vice President, CL King & Associates
'Financial Implications of Mobile Data Services'
Joakim Baage, VP, Content and Business Development, Digital Media Wire
'Mobile Art - The Next Big Thing?'
Art Garcia, Senior mobile product strategist, HP
'Case Study: HP consumer mobile applications (view/capture/share/print)'
3:35 PM
3:55 PM
Coffee Break
3:55 PM
5:10 PM
Session 5: Recession-proof Investment Strategies in Wireless  
Chair: Azita Arvani, Principal, The Arvani Group

Tony Palcheck, Managing Director, Motorola Ventures
Neal Hansch, Principal, Rustic Canyon Partners
Greg Martin, Partner, Redpoint Ventures
William Quigley, Managing Director, Clearstone Venture Partners
Val Babajov, President and CEO, Partners 1993
5:10 PM
7:10 PM
Cocktail Networking
7:10 PM
Conference Ends
Conference Program Subject to Change
Sponsors

Sponsorships available

Sponsors:
WINMEC, Henry Samueli School of Engineering and Applied Science,

Forum Sponsor:
Sapient

WINMEC Sponsors:
ETRI, HP, ITC Infotech, Intel, Hughes Network Systems, ISMB, Lucent Technologies, Microsoft Corp., Motorola Inc., QUALCOMM, Raytheon, SIEMENS, Symbol Technologies

Equipment Sponsors:
Impinj, RSI ID Technologies, Printronix, Symbol, Avery Dennison, Maxell, Motorola Inc., Zebra, Quantum Route, Inc., Convergence Systems Limited, Magellan Technology (Australia), Confidex, Alien Technology, Intemec, UPM Raflatac, TagSense, Albis Technologies

Media Sponsors:
Digital Media Wire, Inc.


UCLA Mobile Entertainment Media Research

UCLA Mobile Entertainment Media Advisory Board

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