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Mobile Experience 2.0 - Seamless Convergence of Media Content, Applications, Devices, and, Networks

After years of dialog on mobile convergence, what has actually converged on the mobile platform is the high quality experience, spurred by innovations in Media Content (Video, Music, Movies, T.V.), Applications (software, Operating Systems), Device Technologies (micro-processors, touch screens, system on chip radios, motion sensors) and Networks (GPRS, CDMA, LTE, WiMAX, WiFI).

Media content has grown with consumers watching TV and movies, playing games, listening to music, getting their news, or, getting directions, all from their cell phones. Innovations in digital rights management, media file exchange capability, business partnership models by Hollywood-based entertainment firms, media-store-and-forward technology, P2P, etc., has resulted in such consumers now expecting all the above forms of media content on their mobile device. The creators and owners of content have now a better grasp on revenue models with the device and network providers. This sophisticated advancement in the business of media content in combination with the technology have started to create convergence and success in mobile entertainment media content generation, distribution and consumption.

Applications, tailored specifically to mobile devices, are now being developed at a pace never before seen. The success of Apple's App Store which resulted in 500 million application downloads in 6 months of its introduction shows that there is a pent-up demand for mobile applications if the entire experience ranging from developing to buying to distributing to using it is painless. If one considers the App Store to be an enterprise operating system, it takes the meaning of the operating system to a different level. On the flip side is the open operating system, Android, from Google, which provides a relatively unrestricted environment for development or distribution, and opens the mobile platform to any kind of consumer or business applications developer. With the opening up of segments of the 700 MHz spectrum, an open operating system offers yet another alternative towards more advanced applications. Even though these two operating systems are very different, ranging from the open architecture style of Google to the walled garden style of the iPhone, the resulting experience for the user seems to be converging towards a common style of interface, device form factor, usage modality, network connection, etc.

For the application developer, the result of such seamless convergence in hardware and in software is the creation of a new way of doing commerce, whereby anyone who has an idea for an application - consumer or enterprise - can set up an entire business with the click of a few buttons. This represents one facet of the generation 2.0 of the Mobile Experience.

The other facet of Mobile Experience 2.0 is for the user - consumer or enterprise - and this includes simple download and ease of use of the application. There is still a significant difference between the consumer - whose needs demand media centric content, versus the enterprise user - who requires features such as security and reliability. This dichotomy continues to create two almost distinct paths of innovation on the mobile platform and it remains to be seen if the two will converge.

Device technology, such as touch-screen, motion sensors, high speed 3G networks, miniaturized GPS, miniaturized stereo audio, or, integrated radio chipsets, has spurred a phenomenal increase in the complexity and capability in a new generation of devices every year. With the increase in the pace of innovation in new technologies has come the ability to integrate entire systems, such as integrating system on a single chip, thereby allowing a rapid convergence in the hardware itself, resulting in hardware mobile terminals converging and becoming increasingly similar at the high-end.

Networks, whether GSM-based, CDMA-based, WiMAX-based or LTE-based, are steadily converging towards 3G. They are tending towards a generic I.P. framework which allows transport of media content and applications in the same manner as the Internet and allows WLANs such as Wi-Fi to be seamlessly integrated with them. This Wireless Internet will continue to become more dense, flexible, more cost effective and efficient and with constantly increasing bandwidth. Eventually with multi-band radios, software-defined radios and multi-protocol transmission, it will not matter which network a device is on.

The future of the mobile experience will continue to add more device technology - such as ultra high performance computing, low power displays, and, voice recognition - driving new and unique applications. Convergence will allow such technologies to be assimilated and integrated rapidly into the existing devices and infrastructure. This forum brings together media companies, application developers, device manufacturers, networking and O.S. companies together with academics and government to discuss the present and future of Mobile Experience, Version 2.0 in an open Forum at UCLA.

Speaker Nominations are open - Nominate a Speaker

For more information please contact info@winmec.ucla.edu

Current Speakers
Robert Angelo Director NBC Universal
Azita Arvani Principal The Arvani Group
Joakim Baage VP, Content and Business Development Digital Media Wire
Val Babajov President and CEO Partners 1993
Jim Beddows Board Chair MEF Americas
Natalie Farsi Head of Mobile Warner Bros. TV Group
Bob Friday Director of Engineering Cisco, Wireless Networking Business Unit
Rajit Gadh Professor & Director UCLA - WINMEC
David Gale Executive Vice President, New Media MTV Networks
Art Garcia Senior mobile product strategist HP
Neal Hansch Principal Rustic Canyon Partners
Lawrence Harris Senior Vice President CL King & Associates
Dave Hewitt Mobile Practice Lead, North America Sapient
Bill Janczewski Executive Director Original Content Fox Mobile Group (A News Corporation Company)
Gigi Johnson President Maremel Media
Jesus Mantas North America General Business Leader IBM Global Business Services
Allen Marks Senior IT Architect Raytheon
Greg Martin Partner Redpoint Ventures
Mauro Montanaro CEO, Fox Mobile Group Fox Mobile Group (a division of News Corp)
Tony Palcheck Managing Director Motorola Ventures
Mike Pellon Vice President, Standards & Commercialization Motorola Inc.
William Quigley Managing Director Clearstone Venture Partners
Bill Sanders President producer propagandist Pervasive Media
Jody Stark President and CEO IniTech Consulting
Demetri Terzopoulos Professor UCLA

Speakers from Previous WINMEC Forums
Eric Anderson Vice President-Sales North America, Ericson Inc
Pankaj Asundi VP and CTO Internet Applications and Solutions Ericsson
Dilip Bala Vice President, Business Development Disney-ABC Television Group
John Batter VP and GM Electronic Arts Mobile
Joseph Busch Executive Director MGM Domestic Television Sales
Ted Casey Head of Mobile Music Verizon Wireless
Brad Duea President Napster
Phil Edholm CTO and VP Network Architecture Nortel Networks
Jean-Marc Frangos Senior VP Technology and Innovation, BT Group
Jeff Gralnick News Media Exec NBC News
Ken Goldstein EVP and Managing Director Disney Internet Group
Miriam Holzman Vice President - Content Production and Distribution Fox Mobile Entertainment
Lucy Hood SVP, Content & Marketing News Corp.
Spencer Hunt Vice President, Game Production & Digital Product Sony Pictures Television International
Bill Janczewski Executive Director of Original Content Fox Mobile Studios
Jean-Charles Hourcade CTO Thomson, Inc.
Elgin Kim Head of Sales, West Nokia Interactive
Fred Kitson Senior Vice President Motorola Labs
Len Lauer EVP and Group President Qualcomm
Julie Lee Vice President, Business Development Universal Music Group - eLabs
Ross Levinsohn SVP/GM FOXSports Interactive Media
Kenny Miller Executive Vice President and Creative Director MTV Networks Global Digital Media, a Viacom company
Jay Samit Executive Vice President Sony Corporation of America
Henry Samueli CTO Broadcom
Bill Sanders Vice President, Programming Sony Pictures Television International
Rob Schonfeld Vice President Buena Vista Pay Television
Joe Solimando CIO Disney Consumer Products
Stephen Tippie Vice President, Marketing and Licensing Tribune Media Services
Thomas Werner SVP Mobile Enterprise Siemens
Ramiro Sanchez Americas Consumer Media Thomson Reuters



Mobile Media Applications Development Hands-on Training Program, May 14, 2009 http://www.winmec.ucla.edu/MobileHandson/2009/



Sponsors

Sponsorships available

Sponsors:
WINMEC, Henry Samueli School of Engineering and Applied Science,

Forum Sponsor:
Sapient

WINMEC Sponsors:
ETRI, HP, ITC Infotech, Intel, Hughes Network Systems, ISMB, Lucent Technologies, Microsoft Corp., Motorola Inc., QUALCOMM, Raytheon, SIEMENS, Symbol Technologies

Equipment Sponsors:
Impinj, RSI ID Technologies, Printronix, Symbol, Avery Dennison, Maxell, Motorola Inc., Zebra, Quantum Route, Inc., Convergence Systems Limited, Magellan Technology (Australia), Confidex, Alien Technology, Intemec, UPM Raflatac, TagSense, Albis Technologies

Media Sponsors:
Digital Media Wire, Inc.


UCLA Mobile Entertainment Media Research

UCLA Mobile Entertainment Media Advisory Board

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